In 2021, Taney County recorded 394 alcohol-related hospital and emergency room visits, while Stone County reported 115. From 2017–2021, alcohol was involved in one-quarter of motor vehicle crash deaths in Taney County and one-third in Stone County. These outcomes affect not just statistics, but our friends, neighbors, and families.
Community Assessment responses show strong awareness of these harms, with alcohol identified as the top concern in both counties. This insight guides our prevention and treatment efforts. Through stronger retail practices, responsible beverage service training, and voluntary programs that reward proactive prevention, we work to reduce alcohol misuse and underage drinking across Stone and Taney Counties.
The Consequences of Underage Drinking
Underage drinking is associated with various negative consequences for children and can endanger the lives of those around them. According to the U.S. Department of Health and Human Services, children who consume alcohol are more likely to:
- Experience slower brain development and memory impairment
- Drink and drive resulting in alcohol-related motor vehicle crashes
- Use other drugs such as marijuana and cocaine
- Have higher rates of academic problems and poor school performance
- Engage in risky sexual activity, including unprotected sex
- Have mental health issues such as depression and anxiety
Talking to your child at an early age about drinking is the first step toward keeping them alcohol-free. Short, frequent discussions can have a real impact on your child’s decisions about alcohol. Additionally, messaging needs to be age-appropriate; what you say to a 9-year-old is different than what you say to a teen.
Resources for Parents
County Alcohol Ordinances
In October 2008, the Branson Board of Aldermen approved a comprehensive liquor ordinance (pdf) for the city designed to reduce impaired and underage drinking. Effective January 1, 2009, the ordinance introduced significant changes to the liquor license application process.
Compliance Checks
The Branson Police Department conducts annual compliance checks at local liquor retailers. In 2007, the Missouri Division of Alcohol and Tobacco Control reported a 22% compliance rate in Branson. Through coordinated education and enforcement, the most recent checks show a 95% pass rate. The coalition also supports expanding compliance efforts throughout both Taney and Stone Counties.